"Area","Check","Evidence / page / profile checked","Status (to do / done / needs work / not applicable)","Owner","Next action","Date checked","Next review date","Official reference"
"Business profile","Confirm the real-world business name","","To do","","","","","https://support.google.com/business/answer/3038177?hl=en"
"Business profile","Confirm the category describes the actual core business","","To do","","","","","https://support.google.com/business/answer/3038177?hl=en"
"Business profile","Confirm the actual location or accurate service area","","To do","","","","","https://support.google.com/business/answer/3038177?hl=en"
"Business profile","Check normal and special hours with the owner","","To do","","","","","https://support.google.com/business/answer/7091?hl=en"
"Business profile","Test the website link and relevant next step","","To do","","","","",""
"Business profile","Verify the business through the appropriate authorized account if needed","","To do","","","","","https://support.google.com/business/answer/7091?hl=en"
"Website","Check that one important service has a distinct useful page","","To do","","","","","https://developers.google.com/search/docs/fundamentals/seo-starter-guide"
"Website","Check that the title accurately describes the page","","To do","","","","","https://developers.google.com/search/docs/fundamentals/seo-starter-guide"
"Website","Check that the service area is truthful and clear","","To do","","","","",""
"Website","Test the contact or booking route without making an unintended submission","","To do","","","","",""
"Website","Check important pages and navigation at phone width","","To do","","","","",""
"Website","Link related pages with descriptive text","","To do","","","","","https://developers.google.com/search/docs/fundamentals/seo-starter-guide"
"Website","Correct outdated facts and remove unsupported claims","","To do","","","","",""
"Trust","Use current photos with appropriate usage rights and consent","","To do","","","","",""
"Reviews","Invite honest feedback from genuine customers without incentives","","To do","","","","","https://support.google.com/business/answer/3474122?hl=en"
"Reviews","Assign helpful replies and an escalation process; protect private details","","To do","","","","","https://support.google.com/business/answer/3474122?hl=en"
"Measurement","Record the starting date and current priority services","","To do","","","","",""
"Measurement","Record relevant queries and enquiries from authorized existing tools where available","","To do","","","","",""
"Measurement","Keep a dated change log and compare equivalent periods","","To do","","","","",""
"Measurement","Set a review date without promising a ranking or deadline","","To do","","","","","https://support.google.com/business/answer/7091?hl=en"