FREE RESOURCE / EDITABLE CSV
Plan the post. Plan the follow-through.
A simple four-week calendar for original ideas, approvals, adapted placements and the conversation after you publish. No email address required.
What is inside
The CSV contains four clearly labelled illustrative examples, one for each week, followed by blank rows you can adapt. It has fields for your audience question, original idea, source asset, owner, approval deadline, selected channels, publishing checks and engagement time. Open it in your preferred spreadsheet application and save your working copy before adding dates.
The examples show a planning sequence: explain a common question, demonstrate the process, clarify a concern and invite the next step. They are prompts, not ready-to-publish claims about your business. Replace them with accurate details and material you have permission to use.
Use it in four passes
- Choose the purpose. Write one business priority and the next step you want the audience to understand. Select a realistic number of original pieces.
- Assign the work. Give each idea an owner, source asset and reviewer. Add a review deadline before the planned publishing time.
- Check each placement. Record the channels and adaptations. Verify the caption, link, visual, dates and any offer details before publishing.
- Close the loop. Set aside time for replies and thoughtful participation on relevant pages. Save questions and useful observations for the next planning session.
Keep original ideas separate from placements
A single original demonstration might become a short video and several adapted captions. Use the original ID to keep those placements connected, and use the adaptation field to record extra work. This helps you see your real creative output without making a copied caption look like another new idea.
Keep a note of where each image or clip came from, who is shown, and the permission you have to use it. For anything that depends on a changing price, opening time or availability, record who confirmed the detail. Put uncertain items back into review rather than leaving them in the publishing queue.
Give the conversation a named owner
A calendar is more useful when it includes the work after publication. Add an engagement window, the person handling replies, and any questions that need the owner's approval. Use the free engagement checklist to make that routine concrete. There is no required daily comment quota and no promised follower outcome.
Check the workload before committing to it. The time and cost calculator separates production, publishing and engagement so you can plan a manageable month.